Can a Morning Routine Make You Go Viral?

If you’ve been on social media lately, you know Ashton Hall—the guy who dunks his face into a bowl of Saratoga Spring Water every morning… with a banana peel on his face.

Sounds ridiculous, right? But here’s the reality:

✅ Millions of views
✅ 5M followers in 30 days
✅ Massive free exposure for Saratoga Water

And yet, while the internet spiraled into memes, remixes, and reactions, Saratoga stayed quiet. Instead of riding the wave, they stuck to “staying on brand,” posting aesthetic pictures of bananas and ice.

The lesson? Culture doesn’t wait for your brand guide.

If Saratoga had embraced the moment—by launching a creator campaign, reposting UGC, or putting Ashton in an ad—they could’ve turned viral buzz into real brand momentum.

This is the essence of content marketing in 2025: raw, engaging, and community-driven. People trust people more than brands, and when the right voice shares your product, the impact is priceless.

So the real question is: Are you creating content worth talking about? Or are you waiting too long for the perfect post?